Project 8: Tourism trail

A tourism trail can be readily conceived and communicated that bases visitor itineraries and experiences around a narrative of journeying around the mountain. This has strong potential to extend visitors’ stays, economic activity and generate a structured network of sites that further optimises visitor numbers and flows around the regions.

This can also strengthen opportunities to funnel visitors through a set of key destinations, for example Pukeiti, Opunaki, North Egmont Visitor Centre.

Key outcomes:

1. Sites are considered as providing nodes that support an overarching single narrative
2. Tourism destinations can be located within an overarching narrative of journeying around the mountain. For example, Venture Taranaki booklets can present the region’s gardens and walks in sequence so that together they build to form a visitor’s journey